CANDIDATES

>CREATING A STAND-OUT CV
1. Keep it real!
Usually a CV should be no more than two pages of A4 paper! Employers spend, on average of just 8 seconds looking at any one CV, and a sure-fire way of landing yourself on the ‘no’ pile is to send them your entire life story. Keep it punchy and to the point.
2. Tailor it
We've all done it. Whizzed the same CV out to lots of employers to save time... Take the time to change your CV for each role that you apply for. Research the company and use the job advert to work out exactly what skills you should point out to them. They will appreciate the obvious effort.
3. Include a personal statement
Don’t just assume an employer will see how your experience relates to their job. Instead, use a short personal statement to explain why you are the best person for the job. This should be reflected in your cover letter as well.
4. Don't leave gaps
Leaving obvious gaps on your CV immediately makes employers suspicious – and they won't give you the benefit of the doubt. If you’ve been out of work it can be a worry but just put a positive spin on it. Did you do a course, volunteer work or develop soft skills such as communication, teamwork or Project management? If so shout about it!
5. Keep it current
You should keep your CV up-to-date whether you’re looking for a job or not. Every time something significant occurs in your career, record it so you don't later forget something that could be important.
6. The error of your ways
Employers DO look for mistakes on CVs and if they find them, it makes you look really bad. With most employers experiencing massive volumes of applicants right now, giving them the excuse to dismiss your application because of avoidable errors is not going to help you secure an interview. If you're unsure, then use a spell checker and ask someone else to double-check what you've written.
7. Tell the truth
Blatant lies on your CV can land you in a whole heap of trouble when it comes to employers checking your background and references. You also may get caught out at the interview stage when you suddenly can't answer questions on what you claim to know, and that can be very awkward!
8. Do the maths
Backing up your achievements with numbers makes selling yourself much easier. When writing your work history, don’t just say that you increased sales; tell them you increased sales by 70% over a six month period. Big numbers are especially good.
9. Make it look good
We live in a world where image is everything, and that also goes for your CV. Take some time to pretty it up... Use bullet points and keep sentences short. Use the graphic design trick of leaving plenty of white space around text and between categories to make the layout easy on the eye.
10.  Make it keyword friendly
If you’ve uploaded your CV to a job site so recruiters can find you, keywords are very important. Job titles and job buzzwords will help a search engine pick out your CV from the pile.  A marketing candidate might mention SEO (Search Engine Optimisation), direct marketing and digital marketing among their experience and skills, for example... If you're not sure, have a search online and see what words are commonly mentioned when you input your job title.

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